News & Events

The new ADV campaign

Contemporary lines, references to the classical world and inspirations from faraway worlds: in the new press campaign the eclectic and unmistakable style of the brand is expressed in new, suggestive settings, presented in an exceptional context, the Villa del Grumello, historic building on the Lake Como. 

Grumello 3

The particular contextualization of the furniture in this architectural space expresses the DNA of the brand through a special selection of refined colors, precious materials and a new combination between furniture with essential lines and sophisticated vintage details.

Among the compositions selected for the adv campaign there are two different living rooms with a specific focus on the contrast between the sinuous lines of the Flair modular sofa, with its refined, sartorial stitching, and the geometric shapes of the central table. In the dining room, the real protagonist is the Mayfair dining table, with '50s inspired shape, top in precious Sahara noir marble, independent lazy suzan in brass and thin legs with a black lacquered finish. The Daimler chairs with refined quilting and brass handles recalling the classic style complete the setting, while the Limoges porcelain plates and the fine cutlery of the Accessories collection are the precious complements for a complete Gianfranco Ferré Home.

Adv Gfh 01

Overall, the settings recreate bright spaces, with a rarefied and sophisticated atmosphere, made even more warm and welcoming by the presence of plants and natural light; a new interpretation of the Gianfranco Ferré Home style, innovative but at the same time coherent with the deepest identity of the brand.