News & Events

ANIME - Living Souls

During the Milan’s Design Week, Scultura e Design, Jumbo Group’s flagship store in Milan’s city centre, interprets the different Souls of the brands Gianfranco Ferré Home, JCP, Jumbo Collection and Roberto Cavalli Home Interiors with the ANIME project.

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The event invites the visitor to abandon the traditional concept of living to discover an innovative perception, not only visual but made of inspirations, sensations and emotions. The aim is to reveal the elusive personality of the brand and its versatile and unconventional approach to interior design. In a path that emphasizes the fusion of different art forms, five original installations narrate different living space concepts: the rational, the mysterious, the ambitious, the exuberant. Each soul defines the character of one brand, witnessing its uniqueness and expressing its vital and spiritual essence.

In a conceptual journey through totemic furnishings, symbolic interpretations and varied materials, Scultura & Design takes the visitor towards the subconscious side of living, showing a glimpse of a future where the design meets the needs of the individual in a unique and timeless union.